Business & Life Strategist.
CEO + Founder of Pranary

My mission is to inspire and educate people for growth and success in life and business. I speak, coach and consult.


Sandras J. Phiri

Sandras Phiri is the CEO and founder of, the Practical Business School for Entrepreneurs. He is a business strategist and startup coach. He is the director of entrepreneurship development at Africa Trust Group, the fund manager for the ZAR100m US-based Enygma Ventures fund for Southern Africa. He is also Entrepreneur in Residence at Jasiri by Allan and Gill Gray Philanthropy in East Africa.

Sandras is an expert on entrepreneurship and innovation. He has founded successful companies in IT, entertainment and education. He has worked with over 25 organisations and has lectured at over 20 universities including University of Cape Town, Stellenbosch University and Oxford. His work has taken him to 24 countries including Silicon Valley USA, Hong Kong, India, Mexico and France. Some of the organisations served include Sanlam, Allan Gray, Big Brother Africa, McKinsey & Co, The Foschini Group and the African Union.

Sandras has combined his practical experience working with entrepreneurs from over 50 countries with the knowledge gleaned from interviewing over 100 founders and investors and reading over 200 books to become one of the innovators in entrepreneurship education.

Sandras has a degree in Computer Science and an MBA from UCT. He has been taught by some of the world’s greatest teachers including Dr John Demartini, Roger Hamilton and Tony Robbins. He has shared stages with Facebook co-founder Dustin Maskovitch, Youtube cofounder Steve Chen, Guy Kawasaki, Steve Blank and Clayton Christensen of Harvard Business School. Some of the global entrepreneurship leaders he has interviewed include Steve Blank (Silicon Valley Entrepreneur and Investor), Nir Eyal (Wall Street Best Selling Author), Sriram Krishnan (VP Headspin Ex Spotify and Tinder), DHH (Basecamp CTO and Creator of Ruby on Rails), Andy Raskin (Silicon Valley Pitch Expert), Panos Siozos (Founder of Learnwolds).

He has worked in banking, mobile payments, unit trusts, IT and education. He has been named one of the 15 tech people to follow in 2018 and 2019. He has been featured on CNBC Africa and SABC 3 and has been a mentor on SABC 1 TV programme Making Moves.

Read more

Work with Sandras

Sandras is specialised in the following:

Keynote Speeches

Keynote on Entrepreneurship, Sales, Bouncing Back from COVID, Personal Finance and Motivation.

Coaching and Mentoring

Leadership and founder coaching and mentorship.


Entrepreneurship, innovation, commercialisation and financial inclusion consulting

Startup Education

Entrepreneurship and startup education focusing on rapid prototyping, customer development and the psychology of entrepreneurship.

Sandras Portfolio

Do what you love and make a positive impact


A practical business school for entrepreneurs by entrepreneurs. Learn to launch, grow and fundraise fast and cost effectively.

Enygma Ventures

Director of entrepreneurship development at Enygma Ventures and Africa Trust Group. We are gender-lens investors in Southern and East Africa.

Startup Grind

Former Country Manager for Startup Grind South Africa and chapter director for Startup Grind Cape Town



Want Sandras for a keynote speech, coaching or consulting?

Contact Form Home